Deb Campbell

As co-founder and managing principal of Decision Intelligence, Deb manages and develops analytical marketing solutions for a number of clients and designs products to increase the efficiency and effectiveness of marketing campaigns. With extensive knowledge of business intelligence, data-mining, database marketing, customer profiling and product affinities, Deb is an invaluable asset to most clients. Spending the majority of her career researching and developing analytical solutions, she has mastered the art of transforming complex amounts of data into intelligent marketing strategies.

Deb has over twenty years of experience in the database marketing industry. Prior to co-founding Decision Intelligence, Deb served as manager of business intelligence for Fingerhut Companies. Her efforts to optimize customer contacts resulted in an initialannual savings of over five million dollars in advertising costs.

Deb graduated magna cum laude with a Bachelor of Arts degree from St. Olaf College. Since then, Deb has completed Master of Business Administration and Masters of Statistics coursework. As a respected expert in the field of data mining, she has published several articles on business intelligence and has presented at numerous industry conferences.